Profile
Juhana Selin
Creative Designer & Art Director focused on brand systems, packaging, and visual storytelling.
I work across digital, print, retail, and moving image, shaping cohesive visual identities from concept to execution.
My strengths: strong conceptual thinking, holistic brand understanding, and refined, high‑quality execution. I use motion, 3D, and AI when they support the concept and help clarify or streamline the design process. Everything I do is grounded in strong visual thinking.
Experience
Lumene Group (Cutrin)
Creative Designer
11/2021 – Present
- Design and rollout of visual concepts across digital, print, and moving image
- Art direction for high‑end brand film productions (still & moving image)
- Development and maintenance of brand visuals across multiple channels
- Packaging design and adaptation
- Creation of moving digital content for campaigns and brand communication
- Close collaboration with marketing and key stakeholders
- Responsibility for visual quality from concept to final execution
Lil'More Creative
Art Director
08/2018 – 11/2021
- Visual concept development and design for client projects
- Brand identities and campaign visuals
- Digital and web design
- Print design and production‑ready artwork
- Client collaboration and visual direction of projects
Blink Helsinki
Designer
03/2016 – 06/2018
- Graphic design for digital and print channels
- Brand implementations and campaign materials
- Collaboration within cross‑functional teams
Mainonnan Työmaa
Production Art Director
01/2014 – 02/2016
- Layout and production‑focused design
- Web design and image editing
- Management of visual quality and production schedules
Earlier Experience
- Production Art Director — Lidl Suomi Ky (2004–2005)
- Image Editor / Photographer's Assistant — Fotarit (2005–2006)
- Graphic Design Trainee — MUU ry (2004)
- Web Graphic Designer (military service) — Finnish Defence Forces
Skills
- Visual design & art direction
- Conceptual thinking and ideation
- High‑end brand film art direction (still & moving image)
- Brand building and development
- Digital, web, and print design
- Motion design & moving image
- Packaging design
- Concept development & visual storytelling
- Photography as part of the design process
Tools
- Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro, After Effects)
- Figma
- Blender (3D)
- AI‑assisted creative workflows
Education
- Vocational Qualification in Graphic Design
- Marketing Institute (Markkinointi‑instituutti)
Languages
- Finnish — Native
- English — Excellent
Contact
- juhana@koalitio.net
- +358 (0)50 378 3896